MOOC / Innovation Strategy
Get a deeper understanding of innovation.
Meeting today’s business and world challenges requires going beyond the thinking that created the challenges in the first place. This is where a good innovation strategy helps. On this course you will develop your knowledge of the challenges of open innovation, management innovation, platform innovation and emerging market innovation and learn how to meet them with a long-term approach. Using quizzes, the newest theoretical insights, cases on pioneering businesses, and thought-provoking debates with leading experts, you will solidify your knowledge of innovation.
Week 1: What is innovation strategy?
Week 2: Are you engaging in the most strategic types of innovation?
Week 3: Can you go from a product to a platform strategy?
Week 4: Is advanced still advanced and emerging still emerging?
By the end of the course, you'll be able to...
This course has been created for graduates with a strategic experience of innovation challenges, and experienced professionals looking to get up to date with the latest innovation strategy thinking. The course is also appropriate for students willing to invest very substantially in acquiring advanced knowledge and skills in the area of innovation strategy. The course provides novel theoretical frameworks, expert-led practical insights and leading case material, including references to leading textbooks, academic and professional articles for more advanced learning. Ultimately, the dual goal for all participants is to satisfy their thirst for advanced innovation strategy learning and improve practice in their current or future organisation. All participants are expected to demonstrate a willingness to contribute to discussions and debates with peers.
Manuel Hensmans
Professor of Strategy & Innovation at Solvay Brussels School (ULB). Previously worked at Rotterdam School of Management, Strathclyde Business School, London Business School & Toulouse Business School.